The Profitable Tradie: Pricing, Profit & Financial Focus with Lawrence Petruzzelli
The Profitable Estimator Podcast – Featuring Lawrence Petruzzelli
In this episode of The Profitable Estimator Podcast, Joey sits down with Lawrence Petruzzelli, a leading accountant and business advisor from Queensland. Lawrence shares his journey in accounting, why financial education matters more than ever, and how builders and estimators can protect their margins in today’s challenging environment.
In this episode of The Profitable Estimator Podcast, Joey sits down with Lawrence Petruzzelli, a leading accountant and business advisor from Queensland. Lawrence shares his journey in accounting, why financial education matters more than ever, and how builders and estimators can protect their margins in today’s challenging environment.
What you’ll learn in this episode:
- Lawrence’s background in accounting and business advisory
- How MDB Accounting supports businesses beyond tax compliance
- The role of financial education and why most businesses struggle without it
- Insights into content creation and street interviews that spark financial awareness
- Practical advice for builders and business owners to improve financial outcomes
Timestamp
00:00 – Opening thoughts: the accountant’s view on estimating
00:48 – Introduction: Joey welcomes Lawrence Petruzzelli
01:30 – Lawrence’s background and MDB Accounting
05:00 – Estimating costs, risk, and profitability challenges
10:00 – Inflation, labour shortages, and cost pressures
15:00 – Business advisory vs. traditional accounting
20:00 – Financial education and content creation
25:00 – Advice for builders and estimators under pressure
30:00 – Final thoughts and key takeaways
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#Estimating #ConstructionBusiness #Builders #Profitability #BusinessAdvisory #Accounting #Tradies #ConstructionEstimating #SmallBusinessFinance #TMC
Creators and Guests

Host
Joey Hidalgo
🎙 Host of CounterMeasure – The Profitable Estimator Podcast 💡 Founder & CEO, The Measuring Company “Helping builders win jobs, make money, and stay sane.” Joey is on a mission to connect 100,000 Filipino estimators with 100,000 Aussie tradies and builders—empowering the construction industry with smart systems, accurate pricing, and strategic support. As The Profitable Estimator, Joey draws on his engineering background, years of boots-on-the-ground experience, and a deep understanding of cost data and systems. His goal? Help builders and tradies grow without burning out. Whether you’re a solo tradie, a scaling builder, or a commercial estimator, Joey’s podcast delivers the tools, tech, and tactics to stay competitive and profitable in today’s construction game. 📍 Based in Melbourne 📬 Learn more: measuringcompany.com 📲 Follow on LinkedIn, YouTube, and Instagram
